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sales growth

 Direct mail advertising is often referred to as

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D) Postal advertising Correct Ans: (C) Explanation: Junk mail refers to unsolicited promotional materials sent via direct mail. Businesses use it to advertise products, services, or special offers. Since it reaches a wide audience, marketers consider it a […]

 Direct mail advertising is often referred to as Read More »

Responses of readers to a published advertisement result in

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power Correct Ans: (C) Explanation: Pulling power describes an advertisement’s ability to attract and engage potential customers. It reflects how well an ad influences consumer interest and motivates action, such as inquiries or purchases. First,

Responses of readers to a published advertisement result in Read More »

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