Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV audience in India likes to watch religious programmes. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true Correct Ans: (A) Explanation: The assertion (A) is true because there has been a significant increase in religious TV channels in India. Networks like Aastha, Sanskar, Sadhna, and Shubh TV cater to audiences seeking spiritual content, devotional music, and discourses from religious leaders. The reason (R) is also true since a large section of Indian TV audiences prefer religious programs. Morning prayers, astrology shows, and mythological series attract millions of viewers, particularly among elderly and rural populations. Because both statements are correct and (R) explains (A), the correct answer is (A). The growth of DTH services and digital platforms has further boosted religious programming. Channels now offer live temple rituals, yoga sessions, and spiritual teachings, making devotional content more accessible. For example, mythological shows like Ramayan and Mahabharat continue to enjoy high TRPs, even decades after their original telecasts. Streaming platforms have also introduced religious content to meet viewer demand. Since India has a diverse and deeply religious society, the trend of religious broadcasting is expected to grow. The integration of technology, interactive apps, and YouTube streaming has made devotional content more engaging for modern audiences.