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promotional strategy

Product advertising over a small area without damaging investment

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro advertising (C) Pilot advertising (D) Test marketing Correct Ans: (D) Explanation: Test marketing refers to promoting a product in a limited geographic area before launching it nationwide. This strategy helps businesses evaluate consumer response, refine marketing tactics, […]

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When products are sold using designs drawn from media products

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media promotion (C) Character merchandising (D) Mediated selling Correct Ans: (C) Explanation: Character merchandising refers to selling products that feature designs, images, or themes inspired by media content. This marketing strategy connects consumer goods with popular media franchises,

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