Matching Public Relations Models with Their Inventors

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II (List I- Model) (List II- Inventor) (a) Pyramid model of PR research (i) Cutlip et al (b) Effective yardstick model (ii) Jim MacNamera (c) Short-term and continuing model (iii) Walter Lindermann (d) Preparation, implementation and impact model (iv) Watson Codes: (a) (b) (c) (d) (A) (ii) (iii) […]

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