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‘Dead husk’ in ads relates to limitation of

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

‘Dead husk’ in ads relates to limitation of Correct Ans: (A) Explanation:In advertising, the term dead husk refers to a limitation of social and individual fulfilment. It describes how ads often promise happiness or success, but fail to deliver meaningful satisfaction. The message may look appealing, but it lacks true value or depth. This happens […]

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Global Nature of Indian Advertising Industry

Leave a Comment / Advertising and Marketing Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): The advertising industry in India has of late acquired international character. Reason (R): The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge. Codes:  (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)

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