Assertion (A): Public Relations is a deliberate, planned and sustained effort. Reason (R): It is a predetermined and long process. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Correct Ans: (A) Explanation: Public Relations (PR) is indeed a deliberate, planned, and sustained effort. PR aims to build and maintain a positive image for organizations, individuals, or brands by strategically managing communication with the public. PR professionals carefully craft messages, plan campaigns, and engage with various audiences to create favorable perceptions. Moreover, PR is a predetermined and long process. Successful public relations require ongoing commitment and strategic planning. It involves researching target audiences, setting clear objectives, and executing strategies over time. This continuous process ensures consistent messaging and fosters long-term relationships with the public. Both the assertion and the reason are true. Public relations require deliberate and planned actions, and it also involves a long, predetermined process. The reason directly supports the assertion by explaining the structured nature of PR efforts. In conclusion, public relations stand as a strategic and sustained endeavor designed to create and maintain a positive public image. The predetermined and long-term nature of PR efforts ensures that organizations communicate effectively and build lasting relationships with their audience.