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persuasion theory

Consequences of communicated message get delayed, it is

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred effect (C) restrictive limit (D) sleeper effect Correct Ans: (D) Explanation:The sleeper effect refers to a fascinating phenomenon in communication and psychology. It happens when a message does not immediately influence the audience but […]

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The Elaboration Likelihood Model (ELM) examines: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The Elaboration Likelihood Model (ELM) examines:  (A) the ways in which people are persuaded (B) the ways in which people are provoked (C) the ways in which people are motivated (D) the ways in which people are misguided Correct Ans: (A) Explanation:The Elaboration Likelihood Model (ELM) explains how people respond to persuasive messages. Richard Petty

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