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participatory communication

Illustration showing the evolution of development paradigms from industrial growth to global inequality and community participation

Major Paradigms of Development: Everett M. Rogers’ Perspective Explained

Leave a Comment / Blog, Communication, Development Communication, Home, June 2024, Year-wise PYQ /

Development is not a one-dimensional concept limited to economic growth. In the early post–World War II period, development was measured mainly through indicators such as Gross National Product (GNP). Over time, this narrow view changed. Scholars like Amartya Sen expanded the meaning of development by linking it to human well-being. This includes education, health, and […]

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Name the influential scholar who applied liberation theology

Leave a Comment / Development Communication, July 2016 (II), UGC-NET (Paper II) /

 Name the influential scholar who applied liberation theology to education and communication in development context. (A) Paolo Freire (B) Dennis Goulet (C) E.F. Schumacher (D) Alan Inkeles Correct Ans: (A) Explanation:Paulo Freire played a transformative role in applying liberation theology to both education and communication in the context of development. He believed education should not

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In the organic model of development, the beneficiaries become: 

Leave a Comment / Development Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 In the organic model of development, the beneficiaries become:  (A) listeners (B) viewers (C) communicators (D) consumers Correct Ans: (C) Explanation:The organic model of development emphasizes participation, inclusion, and empowerment at the grassroots level. Unlike top-down models, which treat people as passive recipients, the organic approach integrates beneficiaries as active communicators in the development process.

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The idea of participation for liberation was advocated by: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The idea of participation for liberation was advocated by:  Correct Ans: (A) Explanation:Participation for liberation is a concept introduced by Brazilian educator and philosopher Paulo Freire. He believed that true communication must empower people, especially the oppressed, to question, reflect, and take action to transform their realities. Freire’s work focused on creating dialogue that is

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Key Communication Concepts and Their Theoretical Perspectives

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the following:   List I (Concept) List II  (Perspective)  (a) Media Imperialism (i) Alternative  (b) New World Information Order (ii) Neo-Marxist  (c) Modernization through Communication (iii) International structuralist  (d) Participatory Communication (iv) Structural Functionalist  Codes: (a) (b) (c) (d) (A) (i) (iv) (iii) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv) (i) (D)

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‘Multiplicity in one world’ is the concept advocated by 

Leave a Comment / Development Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

‘Multiplicity in one world’ is the concept advocated by   (A) Jan Servaes   (B) Bella Mody   (C) J.L. Woods   (D) Diaz-Bordenave  Correct Ans: (A) Explanation: Jan Servaes advocated the concept of ‘Multiplicity in One World’, which promotes diverse communication approaches tailored to different social, cultural, and economic contexts. Unlike dominant Western models, his theory suggests that

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Understanding Participatory Communication in Media

Leave a Comment / Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A):   Participatory communication implies people’s participation in production process from the stage of idea to reception of final message.  Reason (R):   Messages created through participatory mode do not address the needs of the audience.  (A) Both (A) and (R) are true.  (B) Both (A) and (R) are true, but (R) is not

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The developmental model proposed by Nair and White is: 

Leave a Comment / June 2006 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The developmental model proposed by Nair and White is:  (A) knowledge sharing  (B) training and visit  (C) another development  (D) conscientization Correct Ans: (A) Explanation: Nair and White proposed the developmental model of knowledge sharing. They emphasized the role of participatory communication in development, advocating for a two-way flow of information. Their model encouraged the

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