Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study (ii) C. I. Hovland (c) Influence of opinion leaders (iii) Joseph T. Klapper (d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d) (A) (iv) (ii) (i) (iii) (B) (iii) (i) (ii) (iv) […]
Matching Communication Theories with Their Originators Read More »
Two-step flow of communication argues that(A) People are not isolates(B) People live without communication(C) People-mass media nexus(D) People are not the subjects in communication Correct Ans: (A) Explanation: The two-step flow of communication theory, introduced by Paul Lazarsfeld and Elihu Katz, highlights a very important aspect of how people process media messages. According to this
Two-step flow of communication argues that Read More »
Assertion (A): Random sample is representative of the universe: Reason (R): Random sample has the units of the universe who are opinion leaders (A) Both (A) and (R) are true (B) Both (A) and and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A)
Random sample is representative of the universe Read More »
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