The metaphor of a wired universe interlinked by a network of computers was popularised by (A) Al Gore (B) Wilbur Schramm (C) Jacobson (D) George Gerbner Correct Ans: (A) Explanation: Al Gore played a key role in popularizing the metaphor of a wired universe, describing an interconnected world of computers linked through digital networks. He envisioned a global information infrastructure, emphasizing the power of the internet to connect people, spread knowledge, and drive economic growth. During the 1990s, Gore promoted the concept of the "Information Superhighway," which aligned with the rapid expansion of the internet. He advocated policies that supported digital communication, internet accessibility, and global networking, helping shape the foundation of today's interconnected world. His efforts contributed to the development of digital media, online communication, and the growth of the internet as a public utility. The other options represent different contributions in media studies. Wilbur Schramm focused on communication models and mass media research. Jacobson contributed to language and communication theories. George Gerbner developed the Cultivation Theory, which explains how television influences audience perceptions. Thus, Al Gore’s wired universe metaphor highlighted the transformative power of digital networks, emphasizing their role in global communication and technological progress.