A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and shape the values and norms of a society. Ideology works in the background, influencing how media portrays reality and how audiences receive that portrayal. For example, news stories might highlight some events and ignore others. This selection isn’t random—it often reflects dominant ideologies such as nationalism, capitalism, or gender roles. These guiding ideas tell us what is “normal,” “important,” or “true” in a given culture. That’s why ideology plays a powerful role in shaping mass communication. Moreover, media texts are never neutral. Whether it's a film, advertisement, or political speech, each piece of communication reflects certain ideological positions. These may support dominant systems (like government or religion) or challenge them through oppositional messages. Let’s break down the other options. Genre refers to a category of media, like horror, romance, or documentary. It deals with style and format, not belief systems. Code refers to systems of signs, like language, sounds, or images used to construct meaning—not the belief behind them. Convention involves repeated, expected elements in media (such as dramatic music in thrillers), but it doesn’t include complex belief structures. Therefore, only ideology captures the concept of an organized belief system that operates within communication. It’s what makes certain ideas feel “natural” or “right,” even though they are socially constructed. In conclusion, ideology forms the foundation of how communication works. It shapes how messages are formed, who gets to speak, what gets attention, and how meaning spreads in society. Understanding ideology helps reveal the hidden power behind communication.