• +918298628674
  • support@jmcstudyhub.com
  • Contact on Sat & Sun only
Google-play Youtube Facebook Linkedin X-twitter Instagram
Buy UGC-NET Course

media engagement

Key Media Concepts and Their Descriptions

Leave a Comment / June 2014 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I and List – II:  List I (Concept) List II (Description) (a) Alternative Media  1. Measuring media use (b) Media aesthetics  2. Non mainstream media (c) Media Consumption  3. Design and analysis of visual and audiovisual materials (d) Media Literacy  4. Competence in using media devices Codes: (a) (b) (c) (d) (A) […]

Key Media Concepts and Their Descriptions Read More »

A rate of decline in response to advertisements is called

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response entropy Correct Ans: (A) Explanation Response decay refers to the gradual decline in consumer engagement with advertisements over time. Initially, ads attract attention and generate interest. However, repeated exposure leads to diminishing returns, meaning

A rate of decline in response to advertisements is called Read More »

Scroll to Top