When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages […]
When us believe that others are affected by media than ourselves Read More »
Assertion (A): As marginalized sections of society cannot ventilate their opinions through mainstream mass media channels, they look for alternative channels to support their cause. Reason (R): Since marginalized sections do not economically support mass media channels, the latter do not lend their support to these sections of population. Correct Ans: (B) Explanation: Marginalized sections
Why Marginalized Communities Seek Alternative Media Channels Read More »
Selective presentation of facts and quotes in supports of certain opinions is referred to as Correct Ans: (A) Explanation: In media and communication, the term cherry-picking refers to selectively choosing facts, data, or quotes that support a specific viewpoint while ignoring contradictory information. This technique can mislead audiences by presenting an incomplete or biased picture
Selective presentation of facts in supports of certain opinions Read More »
Assertion (A): Despite corporatisation, media in India have strong ideological contours. Reason (R): Because most media persons in India have a heavy dose of Marxist indoctrination. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but
Understanding Ideological Influence in Indian Media Read More »
The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc (D) J.H. Boyer Correct Ans: (A) Explanation: Harold Innis wrote The Bias of Communication to explore how different forms of media influence societies. His work highlights the connection between communication technology and power structures. First, Innis argues
The book, ‘Bias of Communication’ was written by Read More »
