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media and society

evolution of broadcasting from agricultural roots to modern mass media and digital communication

From Agricultural Roots to Mass Media: The Evolution of Broadcasting 

Leave a Comment / Mass Media /

How Broadcasting Began The term “broadcasting” originally comes from agriculture, where it meant spreading seeds over a wide area. Over time, this idea evolved into communication, where information is “spread” to large audiences. This simple concept explains the evolution of broadcasting. What began as a basic method of sharing information has now become a powerful […]

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Conceptual illustration of Guy Debord’s Society of the Spectacle showing media images dominating modern society

Society of the Spectacle: Guy Debord’s Theory

Leave a Comment / June 2024, Theories and Models, Year-wise PYQ /

The concept of the Society of the Spectacle, introduced by French theorist Guy Debord in 1967, offers one of the most influential critiques of modern capitalist society and media culture. Debord argued that modern life increasingly revolves around images, representations, and mediated experiences rather than direct reality. In this system, social relationships are no longer

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Louis Wirth and Talcott Parsons see mass communication as tool

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control (D) political control Correct Ans: (B) social control, mass communication, Louis Wirth, Talcott Parsons, sociology, media theory, media influence, communication studies, functionalism, media and society

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Who defined development communication for the first time in 1970s

Leave a Comment / Dec 2015 (III), Development Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

Identify the person who defined development communication for the first time in 1970s (A) Christina Ogan (B) Rosemary Righter (C) Nora C Quebral (D) William Hachten Correct Ans: (C) Explanation: In the 1970s, Nora C. Quebral became the first scholar to formally define development communication, which completely shifted the way communication scholars and practitioners understood

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The Human Development Index was created by: 

Leave a Comment / Dec 2015 (III), Development Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

The Human Development Index was created by:  (A) Mehbub-ul-Haq and Meghnad Desai. (B) Mohammed Yunus and Amartya Sen. (C) Amartya Sen and Mehbub-ul-Haq. (D) Manmohan Singh and Keith Griffin. Correct Ans: (C) Explanation: The Human Development Index (HDI) was introduced as a revolutionary way to measure a country’s progress—not just by economic output but by

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The goal of critical theory in communication is deemed to change

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The goal of critical theory in communication is deemed to change the existing ________. (A) administrators (B) realities (C) societal priorities (D) exchange values Correct Ans: (B) Explanation: Critical theory in communication doesn’t just aim to describe media systems or analyze them on the surface. Instead, it goes much deeper. It seeks to challenge and

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