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mass culture

Frankfurt School’s View on Mass Culture

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-à-vis communication. Reason(R): For them, the mediated mass culture of the us was corrupt and low. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not […]

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Expression of Public opinion in mass media is generally referred

Leave a Comment / June 2006 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

 Expression of Public opinion in mass media is generally referred to as (A) mass effect (B) mass culture (C) Vox Populi (D) massing opinions Correct Ans: (C) Explanation:Mass media expresses public opinion through Vox Populi, meaning “voice of the people” in Latin. Newspapers, television, radio, and social media convey the collective views and sentiments of

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