Assertion (A): Lower-case headlines are easier to read than all caps headlines. Reason (R): Research has shown that headlines set in all caps are read 12 percent slower than those set in caps and lower case letters. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not […]
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IRS was first conducted in the year: (A) 1995 (B) 1965 (C) 1985 (D) 1945 Correct Ans: (A) Explanation: The Indian Readership Survey (IRS) was first conducted in 1995. It is the largest continuous study in India that tracks newspaper and magazine readership, along with consumer behavior and media consumption trends. The Media Research Users
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A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research Correct Ans: (D) Explanation:Experts call computerized media optimization program operational research. This program helps advertisers and marketers improve the efficiency of their media plans. It uses advanced algorithms and data analysis to identify the best combination of
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