Assertion (A): Lower-case headlines are easier to read than all caps headlines. Reason (R): Research has shown that
Tag: marketers
IRS was first conducted in the year:
IRS was first conducted in the year: (A) 1995 (B) 1965 (C) 1985 (D) 1945 Correct Ans: (A)
A computerised media optimisation programme is called:
A computerised media optimisation programme is called: (A) meteor (B) media plan (C) efficiency strategy (D) operational research