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UGC-NET Course

Market Research

Product advertising over a small area without damaging investment

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro advertising (C) Pilot advertising (D) Test marketing Correct Ans: (D) Explanation: Test marketing refers to promoting a product in a limited geographic area before launching it nationwide. This strategy helps businesses evaluate consumer response, refine marketing tactics, […]

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The largest advertising agency of the world is

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The largest advertising agency of the world is (A) J. Walter Thompson (B) Saatehi and Saatehi (C) David Ogilvy Inc. (D) MacConn-Erikson Worldwide Correct Ans: (D) Explanation: McCann-Erickson Worldwide holds the title of the largest advertising agency in the world. This agency, part of McCann Worldgroup, has built a reputation for creating iconic global advertising

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Key Concepts in Media and Market Research

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I (concepts) with List – II (explanations).  List I (Concepts) List II (Explanations)  (a) Media Research (i) Primary data  (b) Marketing (ii) Study of Customers as a segment  (c) Data of the RNT (iii) A kind of material data  (d) Market Research (iv) Study of broadcast audience   Codes: (a) (b) (c) (d)

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