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Limited effects model

 Who says media do not influence audience in any meaningful manner.

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

 _________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force […]

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The Limited effects model of mass communication was a counter to

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model Correct Ans: (D) Explanation: The Limited Effects Model emerged as a response to the Hypodermic Needle Model of mass communication. Early media researchers believed that mass media had a direct and

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