Use of language in mediated communication imposes a grid on Artificiality Textuality Reality Conformity Correct Ans: (C) Explanation: Language plays a crucial role in mediated communication, influencing how people perceive and interpret the world. It imposes a grid on reality, meaning it structures, filters, and sometimes even distorts how individuals understand events, people, and cultures. Mass media, including news, advertisements, and digital content, use language to shape public opinion. The words chosen, the tone used, and the framing of information determine how audiences perceive reality. For example, media outlets may present the same event in different ways, depending on their choice of language. Additionally, language in mediated communication simplifies complex ideas. Journalists, content creators, and advertisers use specific phrases and narratives to make information accessible. However, this simplification can sometimes lead to biases or oversimplified perspectives. Moreover, media uses language to construct social realities. News reports highlight certain issues while ignoring others, influencing what people consider important. Similarly, entertainment media creates narratives that shape cultural norms and societal expectations. Furthermore, language controls how people engage with media. Headlines, captions, and scripted dialogues guide audience interpretation. In political communication, for instance, carefully crafted speeches influence public perception and voter behavior. In conclusion, mediated communication does not just report reality—it structures it through language. By selecting words, framing issues, and setting narratives, media influences how people understand and interact with the world around them.