Tag: inward communication

Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication of information about the company and its activities to all publics of interest to the company. The communications may be given by any appropriate media. Reason (R): It is broader than mere issuance of press releases as it encompasses the total process of projecting the corporate image using news media, corporate citizenship and by the use of other tools of external communication. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true Correct Ans: (A) Explanation: Explanation: Assertion (A) explains that communications service is a key aspect of public relations. It involves the internal communication of company information to its various publics. The company delivers this information through suitable media, ensuring that relevant stakeholders stay informed about its activities. Reason (R) expands on the broader scope of communications service. It emphasizes that it goes beyond issuing press releases. It covers the entire process of projecting the corporate image, which includes tools like news media and corporate citizenship initiatives. These tools help communicate the company’s image to external audiences through multiple channels. Both assertion and reason align well. Assertion describes the role of communication in public relations, while reason elaborates on how this communication extends across various media and initiatives. Therefore, both (A) and (R) are true and correctly describe the broader function of communication in public relations. Thus, the correct answer is (A) Both (A) and (R) are true.