Challenges in Experimental Research in Mass Communication
Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most researchers are not familiar with experimental research; they avoid using the metho(D) Correct Ans: (A) Explanation:In Indian mass communication academia, experimental research remains underutilized despite its proven effectiveness in testing cause-and-effect relationships. This supports the assertion (A) […]
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