The act of remembering the source and forgetting the message 

Leave a Comment / Communication, June 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The act of remembering the source and forgetting the message is known as:  (A) Hearing effect  (B) Demonstration effect  (C) Visual effect  (D) Sleeper effect Correct Ans: (D) Explanation: The sleeper effect occurs when individuals remember the source of a message but forget the message itself. Over time, people often forget the content but retain […]

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