One of seven major types of appeals in most of the advertisements

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

One of seven major types of appeals in most of the advertisements is:  (A) Environment (B) Fear (C) Irrationality (D) Submissiveness Correct Ans: (B) Explanation: Fear plays a significant role in advertising. Advertisers use it as an emotional appeal to motivate consumers to take action. For example, a commercial might show a scenario where a […]

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