Designer needs to be an expert in Big idea for promotion Colour to ad copy Inserting jingles in an ad Written word and visual expression Correct Ans: (D) Explanation:A designer must be an expert in both the written word and visual expression. In advertising, visuals and text go hand in hand. A strong design alone isn’t enough. Likewise, great copy without design can fall flat. That’s why successful campaigns blend both elements seamlessly. Designers don’t just make things look good. They communicate ideas. They use colors, fonts, layouts, and images to support the message. At the same time, they must understand what the words are trying to say. If the copy and visuals don’t align, the audience gets confused. So, the designer bridges that gap. In addition, modern media platforms demand fast, eye-catching content. Social media, banners, print ads, and videos all rely on instant communication. Here, words and visuals must work together quickly. Designers must balance tone, style, and meaning across formats. Furthermore, designers often collaborate with copywriters. If they understand the written message, they can amplify it visually. They don’t just decorate the copy—they enhance it. That’s why a strong grasp of both skills leads to more powerful ads. Also, today’s tools support this integration. Software like Adobe Creative Suite allows the designer to control both text and image. This makes the dual skillset even more valuable. In short, a designer who masters visual expression and the written word becomes a true storyteller. Their work doesn’t just inform—it inspires, persuades, and moves people.