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Festinger

Matching Mass Communication Models with Theorists

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4 […]

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Festinger proposed: 

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Festinger proposed :  (A) Cognitive dissonance theory  (B) Reader-response theory  (C) Symbolic convergence theory (D) Structural theory Correct Answer: (A) Explanation: Leon Festinger proposed the Cognitive Dissonance Theory in 1957. The theory explains how people experience discomfort when they hold two contradictory beliefs or when their behavior conflicts with their beliefs. This psychological tension, called

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