In 1999, the Indian government permitted foreign equity in film production to the tune of (A) 40 per cent (B) 60 per cent (C) 80 per cent (D) 100 per cent Correct Ans: (D) Explanation: In 1999, the Indian government made a landmark decision that directly impacted the mass media and entertainment industry. It permitted […]
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The cultural and creative media products are referred to as __________. (A) virtual power (B) economic power (C) horse power (D) soft power Correct Ans: (D) Explanation: Soft power refers to the ability to influence others not through force or money, but through attraction, culture, and ideas. In mass communication, cultural and creative media products
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MTV was initially started as a/an (A) Satellite Channel (B) Cable Channel (C) Terrestrial Channel (D) Online Channel Correct Ans: (B) Explanation: MTV revolutionized the music and television industry. It debuted as a cable channel, offering a unique blend of music videos, artist interviews, and pop culture content. This innovative approach quickly gained popularity, changing
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