Tag: D. Lerner

Match the List–I (Concepts) with List–II (Propounders): List I (Concepts)List II (Propounders)(a) Entropy(i) J. Habermas(b) Empathy(ii) E.M Rogers(c) Laggards(iii) D. Lerner(d) Public sphere(iv) Shannon and weaver Codes:(a)(b)(c)(d)(A)(ii)(iv)(i)(iii)(B)(iv)(iii)(ii)(i)(C)(iii)(i)(iv)(ii)(D)(i)(ii)(iii)(iv) Correct Ans: (B) Explanation: Communication theory has shaped how we understand media and societal interactions through several key concepts. Notably, prominent thinkers have introduced these concepts, providing valuable insights into human communication. Shannon and Weaver, for instance, introduced Entropy in their model of communication. This concept focuses on how to transmit information efficiently. Specifically, they defined entropy as a measure of uncertainty or disorder within a message. Therefore, it has been critical in analyzing information systems. E.M. Rogers, on the other hand, emphasized the importance of Empathy in communication. According to Rogers, understanding others' emotions and perspectives plays a crucial role in effective communication and social change. Moreover, Rogers’ work on the diffusion of innovations highlights how empathy influences behavior and facilitates acceptance of new ideas. D. Lerner, meanwhile, identified the concept of Laggards. These individuals adopt new innovations or technologies much later than the majority. They are typically resistant to change and only accept new ideas once they become widely popular. Consequently, this concept explains the varying adoption rates among different groups in society. Finally, J. Habermas introduced the concept of the Public Sphere. He defined it as a space where individuals come together to discuss societal issues, thereby fostering democratic dialogue and participation. As a result, the public sphere plays a crucial role in shaping public opinion and promoting civic engagement. In conclusion, these concepts and the thinkers behind them continue to influence the field of communication. Therefore, their work has profoundly shaped the study of communication within society.