The cultural and creative media products are referred to as __________. (A) virtual power (B) economic power (C) horse power (D) soft power Correct Ans: (D) Explanation: Soft power refers to the ability to influence others not through force or money, but through attraction, culture, and ideas. In mass communication, cultural and creative media products […]
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Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for
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Monopoly of cultural products at the global level has led to (A) Political hegemony (B) Economic colonization (C) Social domination (D) Information imperialism Correct Ans: (D) Explanation: The global monopoly of cultural products has created an imbalance in information distribution. Dominant media corporations, mainly from developed nations, control content production and dissemination. As a result,
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