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cultural bias

The prescription of Daniel Lerner for development were criticised

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The prescription of Daniel Lerner for development were criticised as:  (A) political (B) autonomous (C) anarchic (D) ethno-centric Correct Ans: (D) Explanation:Daniel Lerner’s influential theories on development, especially through his book The Passing of Traditional Society, promoted modernization based on Western values. He believed that media could transform “traditional” societies into “modern” ones by spreading […]

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Socially and culturally less powerful people are _ by mass media.

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Socially and culturally less powerful people are _________ by mass media. (A) Supplemented (B) Counselled (C) Derecognised (D) Stereotyped  Correct Ans: (D) Explanation: Mass media plays a crucial role in shaping public perceptions. However, it often reinforces existing power structures by portraying socially and culturally less powerful people in a stereotypical manner. Stereotyping means attributing

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