Which of the following does not contribute to the ‘credibility’ of the press? (A) Impartiality (B) Believability (C) Sensationalism (D) Accuracy Correct Ans: (C) Explanation: The credibility of the press depends on several key factors, including impartiality, believability, and accuracy. Impartiality ensures that journalists present news without bias, allowing the audience to form their own opinions based on balanced information. Believability is built when readers trust the news source, feeling confident that it reports truthfully and responsibly. Accuracy is another essential element, as reliable news sources provide correct facts and verify information before publishing. A reputation for accuracy strengthens public trust in the media and maintains the integrity of the press. However, sensationalism undermines the credibility of the press. Sensationalism involves exaggerating or distorting information to attract attention, often at the expense of truth. While it may increase viewership or readership in the short term, it erodes trust and damages a media outlet’s reputation over time. Readers and viewers may become skeptical of the authenticity of news if they perceive it to be overly dramatized or misleading. In conclusion, while impartiality, believability, and accuracy are crucial to maintaining the credibility of the press, sensationalism has the opposite effect. It harms trust and undermines the core values of journalism.