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Cognitive consistency

Theodore Newcomb’s symmetry Model emphasizes on:

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Theodore Newcomb’s symmetry Model of communication emphasizes on: Correct Ans: (A) Explanation:Theodore Newcomb’s Symmetry Model of communication places strong emphasis on the principle of cognitive consistency. This model highlights how individuals strive to maintain harmony in their beliefs, attitudes, and interactions, especially when they share a common focus or object. In this model, communication doesn’t […]

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The process of working consciously and unconsciously

Leave a Comment / Communication, Dec 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The process of working consciously and unconsciously to preserve the existing views is known as  (A) Cognitive consistency  (B) Behaviour consistency  (C) Individual consistency  (D) Social consistency Correct Ans: (A) Explanation: Cognitive consistency refers to the mental process individuals use to preserve their existing beliefs and viewpoints. This concept is crucial in communication psychology as

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