Cognitive association

George Gerbner while propounding the cultivation Theory emphasized on the concepts of:  Heavy viewers, light viewers and mainstreaming, the last one being ….. (A) Resonance (B) Cognitive association (C) Affectivity (D) Priming Correct Ans: (A) Explanation: George Gerbner’s Cultivation Theory explains how long-term television exposure influences audience perceptions. He categorized viewers into heavy viewers and […]