Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7 news channels and increasing competition for advertising share has pushed the channels into sensationalising news. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true Correct Ans: (A) Explanation: Viewer fatigue occurs when audiences feel overloaded or disinterested due to repetitive and excessive news coverage. Channels constantly recycle similar stories, dramatic headlines, and breaking news formats, leading to declining viewer engagement. Because of this shift, news programming had to evolve, making assertion (A) true. At the same time, the rise of 24/7 news channels and stiff competition for advertising revenue have pushed networks to sensationalize content. Many broadcasters focus on emotionally charged reporting, exaggerated visuals, and opinion-driven debates to retain viewership. This trend prioritizes ratings over in-depth journalism, making reason (R) true as well. Since both (A) and (R) are correct, and (R) directly explains (A), the correct answer is (A). For example, news channels often amplify minor incidents, present speculative reports, or create controversies to keep audiences engaged. Social media further accelerates this trend by rewarding viral content over factual depth. Because media plays a crucial role in democracy, news organizations must balance commercial interests with responsible journalism. Ethical reporting, investigative journalism, and diverse content formats can help restore audience trust and reduce news fatigue.