‘Chanakya’ awards conferred annually by (A) PRSI (B) PRCI (C) PRSA (D) PRISA Correct Ans: (B) Explanation: The ‘Chanakya’ Awards recognize outstanding contributions in public relations and communication. The Public Relations Council of India (PRCI) confers these awards every year. They honor professionals and organizations for innovation and effectiveness. PRCI is a leading organization that promotes PR and media excellence. It selects recipients based on their impact in public relations. The awards cover areas like brand reputation, corporate leadership, and social advocacy. They highlight individuals and organizations that influence public perception. Now, let’s analyze the incorrect options. PRSI (Public Relations Society of India) promotes PR education but does not organize these awards. PRSA (Public Relations Society of America) focuses on US-based PR practices. PRISA (Public Relations Institute of South Africa) is unrelated to these awards. In conclusion, PRCI confers the ‘Chanakya’ Awards to recognize excellence in communication. Winning this award enhances credibility. It also strengthens a professional’s or organization’s reputation.