Advertising scheduling pattern that has period of intensified activity
An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B) flight (C) intensive burst (D) focussed campaign Correct Ans: (B) Explanation: In media planning, a “flight” refers to a scheduling pattern where advertisers intensify advertising efforts for a limited time, followed by periods of no advertising. This […]
Advertising scheduling pattern that has period of intensified activity Read More »
