Matching Communication Theories with Their Originators

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match the following:   (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study (ii) C. I. Hovland (c) Influence of opinion leaders (iii) Joseph T. Klapper (d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d) (A) (iv) (ii) (i) (iii) (B) (iii) (i) (ii) (iv) […]

Matching Communication Theories with Their Originators Read More »