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Correct Sequence of Marketing Approach in Advertising and Public

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Identify the correct sequence of marketing approach in relation to advertising and public relations. (A) Product knowledge, prospecting, approach decision, establishing needs (B) Establishing needs, product knowledge, approach decision, prospecting (C) Prospecting, establishing needs, approach decision, product knowledge. (D) Approach decision, prospecting, product knowledge, establishing needs. Correct Ans: (A) Explanation: A structured marketing approach ensures […]

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Product advertising over a small area without damaging investment

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro advertising (C) Pilot advertising (D) Test marketing Correct Ans: (D) Explanation: Test marketing refers to promoting a product in a limited geographic area before launching it nationwide. This strategy helps businesses evaluate consumer response, refine marketing tactics,

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