A broadcast commercial produced for the purpose of demonstration

Leave a Comment / Advertising and Marketing Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

A broadcast commercial produced for the purpose of demonstration is identified as (A) Trial commercial (B) Exhibition commercial (C) Model spot (D) Speculation spot Correct Ans: (D) Explanation: A speculation spot is a broadcast commercial created to demonstrate an advertising concept before final production. Advertisers, agencies, and producers use this technique to pitch ideas to […]

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