An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand demand index (C) brand development index (D) brand disposition index Correct Ans: (C) Explanation: The Brand Development Index (BDI) is a crucial media and marketing metric that helps advertisers and planners measure the relative […]
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The commercial business house, Procter and Gamble, funded the first audio-visual(A) Documentary programmes(B) Dramas(C) Soap operas(D) MusicalsCorrect Ans: (C) The commercial business house Procter & Gamble played a pioneering role in media history. In fact, it funded the very first audio-visual soap operas. This strategic move not only boosted its brand visibility but also forever
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Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro advertising (C) Pilot advertising (D) Test marketing Correct Ans: (D) Explanation: Test marketing refers to promoting a product in a limited geographic area before launching it nationwide. This strategy helps businesses evaluate consumer response, refine marketing tactics,
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