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Matching Iconic Punchlines with Their Respective Brands

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Match List-I with List-II: List – I (Punch Line) List – II (Product) (a) Celebrate the beauty of life 1. Amba Shakti TMC Bars (b) Future Relies on 2. Malabar-Gold (c) Apna Liye Apnoke Liye 3. Mercedes-Benz (d) The Best Knows No Alternative 4. Honda Codes: (a) (b) (c) (d) (A) 2 1 4 3 […]

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Responses of readers to a published advertisement result in

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power Correct Ans: (C) Explanation: Pulling power describes an advertisement’s ability to attract and engage potential customers. It reflects how well an ad influences consumer interest and motivates action, such as inquiries or purchases. First,

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