In terms of ethical practices, the concept of Golden mean was advocated by Socrates Homer Plato Aristotle Correct Ans: (D) Explanation: The Golden Mean is an ethical philosophy introduced by Aristotle. It emphasizes moderation and balance in decision-making, avoiding extremes of excess and deficiency. This concept suggests that virtue lies between two extremes—neither too much nor too little of a quality is desirable. For instance, courage is a virtue, but too much of it leads to recklessness, while too little results in cowardice. The Golden Mean promotes a balanced approach to ethical dilemmas, guiding individuals to act rationally and responsibly. In the field of mass communication, this principle plays a vital role in media ethics. Journalists must balance freedom of expression with responsible reporting. Sensationalism may attract attention, but excessive exaggeration leads to misinformation. Similarly, complete silence on an issue might prevent public awareness. Ethical journalism requires finding the middle ground between these two extremes. Additionally, in advertising, companies should promote products honestly without misleading consumers. Striking a balance between persuasive marketing and ethical responsibility aligns with the Golden Mean. Moreover, social media ethics can also benefit from this principle. Excessive self-censorship can limit free speech, while unregulated content can spread misinformation. A balanced approach ensures ethical and effective communication. In conclusion, Aristotle’s Golden Mean remains relevant in ethical decision-making, particularly in media and communication. By avoiding extremes, professionals can uphold integrity while maintaining a responsible and fair approach.