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audiences

The term ‘audiences’ recognizes ___ of media consumers.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct Ans: (B) Explanation:The term ‘audiences’ in media studies does not assume a single, uniform group. Instead, it recognizes the diversity or heterogeneity among media consumers. This concept became especially significant as scholars moved away […]

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Modern mass media have made, their audiences

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Modern mass media have made, by providing diverse choices, their audiences (A) Homogeneous (B) Massive (C) Fragmented (D) Integrated  Correct Ans: (C) Explanation: Modern mass media have fragmented audiences by offering diverse choices. Earlier, people consumed limited media content, leading to shared experiences. However, with technological advancements, individuals now access customized content across multiple platforms.

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Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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Women and Television Serials: Viewing Patterns in India

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Television, UGC-NET (Paper II) /

Assertion (A):  Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R)

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