The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D)
Tag: audiences
Modern mass media have made, their audiences
Modern mass media have made, by providing diverse choices, their audiences (A) Homogeneous (B) Massive (C) Fragmented (D)
Central to the uses and gratifications approach would be
Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D)
Women and Television Serials: Viewing Patterns in India
Assertion (A): Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives.