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audience measurement

The audience appreciation measurement is limited to

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The audience appreciation measurement is limited to(A) Newspapers(B) Magazines(C) Digital appliances(D) Electronic mediaCorrect Ans: (D) Audience appreciation measurement plays a vital role in understanding how people receive and respond to media content. However, this method of analysis is primarily limited to electronic media. This includes platforms such as television, radio, and digital streaming services. To […]

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The push-button recording system of A.C Nielsen is labelled

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The push-button recording system of A.C Nielsen is labelled(A) Data recorder(B) People’s meter(C) Electronic diary(D) Programme recordist  Correct Ans: (B) The People’s Meter, developed by A.C. Nielsen, plays a key role in the field of audience measurement. This electronic device records the television viewing habits of selected households. It uses a push-button system, where each

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