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attitude measurement

The cumulative scale in social science research was developed by: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The cumulative scale in social science research was developed by:  (A) L.L. Thrust stone (B) Likert (C) Louis Guttman (D) Charles E. Osgood Correct Ans: (C) Explanation:Louis Guttman developed the cumulative scale, also known as Guttman scaling, as a tool to measure unidimensional constructs in social science research. His method offered a breakthrough in organizing […]

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If bipolar attitudes are used in a scale, it is known as

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

If bipolar attitudes are used in a scale, it is known as Correct Ans: (C) Explanation:The semantic differential is a type of scale that measures bipolar attitudes. It was developed to understand how people feel about a subject by rating it between two opposite adjectives. These could be pairs like happy–sad, strong–weak, or fast–slow. Researchers

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