agenda-setting theory Archives

Timeline of Key Mass Communication Theories

Write the correct sequence of the following theories: (A) Diffusion of Innovation, uses and gratification, agenda – setting,

Assertion (A): Media cannot set any agenda for national debates. Reason (R): Media audience select contents of their

Sequence in historical changes in perspectives on media influence. (A) Negotiated influence – limited effects – all powerful

Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given