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UGC-NET Course

agenda-setting theory

Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A) […]

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Media’s Role in Setting National Debates

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Assertion (A): Media cannot set any agenda for national debates. Reason (R): Media audience select contents of their choice. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false,

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Sequence in historical changes in perspectives on media influence.

Leave a Comment / June 2010 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Sequence in historical changes in perspectives on media influence. (A) Negotiated influence – limited effects – all powerful – long term effects.   (B) All powerful – limited    effects – long term effects – negotiated influence.   (C) Limited effects – all powerful – negotiated influence – long term effects.   (D) All powerful – long term

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Media Influence on Public Perception: The Agenda-Setting Theory

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given by the audience to them. Reason (R): Media can only influence what the people are to think about, not the direction of opinion on issues. (A) Both (A) and (R) are true (B) Both (A) and (R)

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