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An index that identifies the demand for a brand within a region

An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand demand index (C) brand development index (D) brand disposition index Correct Ans: (C) Explanation: The Brand Development Index (BDI) is a crucial media and marketing metric that helps advertisers and planners measure the relative […]

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Collateral category in ads doesnโ€™t include

Collateral category in ads doesnโ€™t include Correct Ans: (C) Explanation:The collateral category in advertising includes printed or digital materials used to support a marketing campaign. These materials help businesses share product details, attract clients, and enhance branding. Items like product brochures, catalogues, and tradeshow handouts all fall under this category. However, the readership profile does

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