Four audience dimensions evaluated to determine effectiveness of a specific PR Program are: (A) Coverage, target, influence and
Category: UGC-NET (Paper III)
Harold Evans was the editor of:
Harold Evans was the editor of: (A) The Mirror (B) The Sunday Guardian (C) The Times (London) (D)
The data and instructions for a computer are known as:
The data and instructions for a computer are known as: (A) hardware (B) software (C) malware (D) programmer
‘The post-test only control group design’ is amenable to
‘The post-test only control group design’ is amenable to the application of: (A) ANOVA (B) t-test (C) Chi-square
Aerial advertising is a form of:
Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising (D) out-door advertising
Set of commercials is to be written and lengthy copy, it is called:
When a set of commercials or announcements is to be written and if it generates a lengthy copy,
Scheduling media that involves purchasing large amount of space
The techniques of scheduling media that involves purchasing a large amount of space is called: (A) Media Concentration
Placing two versions of advertisements in same issue of newspaper
The test that involves placing two versions of an advertisements in the same issue of newspaper is called: