Author of Define Advertising Goals for Measured Advertising Results
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B)
The book, ‘Bias of Communication’ was written by
The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc
Placing two versions of an advertisement in the same issue is
Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as
Which newspaper carried an advertisement in 1875 of a farce?
Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with
Direct mail advertising is often referred to as
Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D)
Responses of readers to a published advertisement result in
Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power
Product advertising over a small area without damaging investment
Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro
When products are sold using designs drawn from media products
When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media