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Respondent Variability in Media Research

Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a

Assertion (A): The advertising industry in India has of late acquired international character. Reason (R): The collaborative arrangements

Assertion (A): Educational communication in India is a sage of unlimited success. Reason (R): The UGC funded MMRCs

Assertion (A): News is news because it is news. Reason (R): No one tells the audience that news

Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism. Reason (R): Because Indian publics have

Assertion (A): Democracy in India is in peril because of mass media. Reason (R): With too many regional

Assertion (A): The live telecast of legislative proceedings has made the issue of contempt of legislatures irrelevant. Reason

The key element of ‘minimax’ programming philosophy of electronic media is (A) relentless search for audience (B) relentless