Impact impression is the degree of consumer reaction to:
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
The unquantifiable information about media is labelled as:
The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D)
Advertising aimed at consumer promotions where a specific offer:
Advertising aimed at consumer promotions where a specific offer is made is known as: (A) scheme advertising (B)
Length of communication is a barrier to:
Length of communication is a barrier to: (A) reception (B) understanding (C) acceptance (D) transmission Correct Ans: (D)
The factual information in mass media is often referred to as:
The factual information in mass media is often referred to as: (A) news information (B) relational information (C)
Leon Festinger advanced the idea of:
Leon Festinger advanced the idea of: (A) meaning paradigm (B) psychodynamic strategy (C) cognitive dissonance (D) knowledge model
The outside world depicted by the media are consequences of:
The outside world depicted by the media are consequences of: (A) antecedent conditions (B) classical conditions (C) precedent
Long-term and indirect influences of mass communication
One of the long-term and indirect influences of mass communication is: (A) traditionalisation (B) socialisation (C) contemporisation (D)